By the end of this webinar, you will be able to understand how to: Target the right audiences Create a quality marketing email and how to measure its effectiveness. Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels. Identify the different components of a successful email campaign, including design, HTML v text and other formats. Social media, marketing, optimising and measuring your campaign. Legal requirements that you need to follow will also be covered.
Please note: A link to access the webinar will be sent to you by email approx. 24hrs before it begins. You may need to look in your ‘Clutter’ or ‘Spam’ folder to find it. This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.